{"title":"New Releases","description":"\u003cp\u003e\u003cspan\u003eExplore our latest creations, handcrafted with aloha and inspired by the beauty of Hawaiʻi. Designed in small batches, each piece is truly one of a kind.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"handmade-cowboy-boot-lei-hawaiian-floral-western-accessory","title":"Handmade Cowboy Boot Lei | Hawaiian Floral Western Accessory","description":"\u003cp\u003eAdorn your cowboy boots with island style. 🌺🤠\u003c\/p\u003e\n\u003cp\u003eOur Forever Boot Lei blends western soul with aloha, creating a statement accessory designed to turn heads and spark conversation—whether you’re at the rodeo, a concert, or strolling the ranch.\u003c\/p\u003e\n\u003cp\u003eEach lei is handcrafted with care and made to last, featuring timeless Hawaiian florals paired with a secure clasp designed specifically for boots.\u003c\/p\u003e\n\u003cp\u003e✨ Details:\u003cbr\u003e• 2 lei per order (one for each boot)\u003cbr\u003e• Length: 11” from ring to ring\u003cbr\u003e• Clasp: 1.25” D spring ring – sturdy and perfectly sized to fit most cowboy boots\u003cbr\u003e• Style: Lightweight, durable, and easy to attach or remove\u003c\/p\u003e\n\u003cp\u003e🌸 Flower Options (choose your favorite):\u003cbr\u003e• Purple Crown Flower - hard clay\u003cbr\u003e• White Crown Flower - hard clay\u003cbr\u003e• Pink Lokelani Rose - hard clay\u003cbr\u003e• Green Pakalana - coral powder\/resin\u003cbr\u003e• White Puakenikeni - coral powder\/resin\u003cbr\u003e• White Pikake - coral powder\/resin\u003c\/p\u003e\n\u003cp\u003eEach piece is thoughtfully handmade, celebrating the connection between Paniolo tradition, Vaquero heritage, and Hawaiian culture. Slight variations make every lei uniquely yours.\u003c\/p\u003e\n\u003cp\u003ePerfect as a gift—or as the finishing touch to your own boots.\u003c\/p\u003e","brand":"Aloha By Shell","offers":[{"title":"Lokelani Rose","offer_id":44279334371411,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Purple Crown Flower","offer_id":44279334404179,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"White Crown Flower","offer_id":44279334436947,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Ivory Pikake","offer_id":44279334469715,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Green Pakalana","offer_id":44279334502483,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Ivory Puakenikeni","offer_id":44279334535251,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/5488\/1363\/files\/IMG_5595.jpg?v=1774594533"},{"product_id":"hawaiian-flower-purse-charm-bag-lei","title":"Hawaiian Mixed Flower Purse Charm | Bag Lei","description":"\u003cdiv\u003eElevate your handbag with these handmade purse charms — a delicate and Hawaiian-inspired accessory perfect for adding a touch of elegance to any look. Crafted with lifelike artifical blossoms, these floral charms drape beautifully across your bag, channeling tropical beauty and feminine charm.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003ePerfect for weddings, vacations, beach days, or simply bringing a fresh twist to your everyday style, these purse charm fits securely on most handbags, totes, and satchels with a gold toned clasp and sturdy thread work.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eFeatures:\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eRealistic faux flowers and\/or peacock pearl beads\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eLightweight \u0026amp; durable design\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eEasy to clip on\/off any bag handle or strap\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eMakes a lovely gift or bridesmaid accessory\u003c\/div\u003e\n\u003cdiv\u003e• Can even be doubled up for a more unique look\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e*Bags not included, only charms. Bag photographed is from Happy Wahine and another local vendor we highly recommended.\u003c\/div\u003e","brand":"Aloha By Shell","offers":[{"title":"Lokelani Rose \u0026 Crown Flower","offer_id":44329188950099,"sku":null,"price":52.0,"currency_code":"USD","in_stock":true},{"title":"Crown Flower \u0026 Pikake","offer_id":44329188982867,"sku":null,"price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/5488\/1363\/files\/IMG_6503.jpg?v=1775007250"},{"product_id":"hawaiian-lei-keychain-sandalwood-beads-with-island-flower-charm","title":"Hawaiian Lei Bag Chain – Sandalwood Beads with Island Flower Charm","description":"\u003cp\u003e\u003cspan\u003eBring a little piece of Hawaiʻi with you wherever you go 🌴\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese handcrafted lei bag keychains are designed to capture the beauty and spirit of island florals in a timeless, wearable accessory. Each piece features warm sandalwood beads, a delicate pearl-toned shell accent, and your choice of iconic island blooms—making every piece feel personal and meaningful.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFinished with a gold-tone clasp that’s fully removable for easy styling on keys, bags, or travel totes.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e• Gold-tone keychain with removable clasp\u003cbr\u003e• Natural sandalwood beads\u003cbr\u003e• Pearl-colored shell bead accent\u003cbr\u003e• Approx. 5.5 inches long\u003cbr\u003e• Flower options: Purple Crown Flower, White Crown Flower, Green Pakalana, White Pikake, Yellow Puakenikeni\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✨ Perfect as a thoughtful gift or a little everyday reminder of aloha.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePlease note\u003c\/strong\u003e: Most flowers are handcrafted from polymer clay and are naturally delicate. When attached to keys, they may become damaged if tossed into pockets or purses. Please handle with care to help preserve their beauty.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Aloha By Shell","offers":[{"title":"Green Pakalana","offer_id":44571656880211,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true},{"title":"Purple Crown Flower","offer_id":44571656945747,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true},{"title":"White Crown Flower","offer_id":44571656978515,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true},{"title":"White Pikake","offer_id":44571657011283,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true},{"title":"Yellow Puakenikeni","offer_id":44571657044051,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/5488\/1363\/files\/IMG_6589.jpg?v=1778094146"},{"product_id":"big-island-love-lava-bead-bracelet","title":"Big Island Love – Lava Bead Bracelet","description":"\u003cp\u003e\u003cspan\u003eCarry the spirit of Hawai‘i wherever you go with our handcrafted Big Island Love Lava Bead Bracelet. Designed with three natural 6mm lava beads and finished with elegant 14k gold filled accents, this minimalist piece captures the grounding beauty of the islands in a timeless, wearable design.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLightweight, durable, and easy to style, this bracelet looks beautiful worn alone or layered with your favorite island-inspired pieces. Each bracelet is carefully handmade in Hawai‘i and crafted to bring a sense of calm, connection, and aloha to your everyday look.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect as a meaningful keepsake, thoughtful gift, or matching piece to complete your set\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e• Three 6mm natural lava beads\u003cbr\u003e• 14k gold filled clasp and accents\u003cbr\u003e• Bracelet length: 8.25” (fits most wrist sizes \u0026amp; adjustable)\u003cbr\u003e• Lightweight and comfortable for daily wear\u003cbr\u003e• Handmade in Hawai‘i\u003cbr\u003e• Gift-ready packaging included\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted with aloha and designed to last, each bracelet is a small reminder of the peaceful energy and natural beauty of the Big Island.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/alohabyshell.com\/products\/big-island-love-lava-bead-necklace\" target=\"_blank\" title=\"Big Island Love Lava Bead Necklace\" rel=\"noopener\"\u003e\u003cspan\u003ePair it with out matching Big Island Love Lava Bead Necklace\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Aloha By Shell","offers":[{"title":"Default Title","offer_id":44598402121811,"sku":null,"price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/5488\/1363\/files\/IMG_0672.jpg?v=1778548324"},{"product_id":"big-island-love-lava-bead-necklace","title":"Big Island Love – Lava Bead Necklace","description":"\u003cp\u003e\u003cspan\u003eCarry the spirit of Hawai‘i wherever you go with our handcrafted Big Island Love Lava Bead Necklace. Designed with three natural 6mm lava beads and finished with elegant 14k gold filled accents, this minimalist piece captures the grounding beauty of the islands in a timeless, wearable design.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLightweight, durable, and easy to style, this necklace looks beautiful worn alone or layered with your favorite island-inspired pieces. Each necklace is carefully handmade in Hawai‘i and crafted to bring a sense of calm, connection, and aloha to your everyday look.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect as a meaningful keepsake, thoughtful gift, or matching piece to complete your set.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e• Three 6mm natural lava beads\u003cbr\u003e• 14k gold filled paperclip chain, clasp, and accents\u003cbr\u003e• Necklace length: 17”\u003cbr\u003e• Lightweight and comfortable for daily wear\u003cbr\u003e• Handmade in Hawai‘i\u003cbr\u003e• Gift-ready packaging included\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted with aloha and designed to last, each necklace is a small reminder of the peaceful energy and natural beauty of the Big Island.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/alohabyshell.com\/products\/big-island-love-lava-bead-bracelet\" title=\"Big Island Love Lava Bead Bracelet\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan\u003ePair it with our matching Big Island Love Lava Bead Bracelet\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Aloha By Shell","offers":[{"title":"Default Title","offer_id":44599282729043,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/5488\/1363\/files\/IMG_7140.jpg?v=1778549304"},{"product_id":"aaa-pistachio-tahitian-pearl-necklace-10mm-pearl-on-14k-gold-filled-paperclip-chain-luxe-hawaiian-jewelry-copy","title":"8mm Pistachio Tahitian Pearl Necklace – 14k Gold Filled Paperclip Chain – Luxe Hawaiian Jewelry","description":"\u003cp\u003eBring a touch of the tropics to your everyday look with this elegant and one-of-a-kind pistachio green Tahitian pearl necklace – handcrafted with aloha in Hawai‘i.\u003c\/p\u003e\n\u003cp\u003e🌺 Necklace Details\u003cbr\u003e• 8mm genuine Tahitian pearl – AAA quality with radiant luster and deep, iridescent green hues\u003cbr\u003e• Color-enhanced pistachio tone using a traditional 3–4 month process in Japan\u003cbr\u003e• 14k gold filled paperclip chain, tarnish resistant \u0026amp; hypoallergenic\u003cbr\u003e• Adjustable up to 18” with a secure spring ring clasp\u003cbr\u003e• Ethically sourced and individually hand-wrapped in Hawai‘i\u003c\/p\u003e\n\u003cp\u003eEach pearl is one of a kind, with natural variations that make every necklace truly unique.\u003c\/p\u003e\n\u003cp\u003e✨ Perfect as a gift or a personal keepsake – ideal for layering or wearing solo. Whether you’re dressing up for a special occasion or bringing some island luxury to your everyday style, this piece is a timeless island treasure.\u003c\/p\u003e\n\u003cp\u003e🌴 Handcrafted with aloha by Aloha by Shell\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003eNOTES:\u003cbr\u003e• Pistachio pearls are enhanced through a specialized color treatment that produces their distinctive, vibrant tone while preserving their natural beauty and luster.\u003c\/p\u003e\n\u003cp\u003e• As with all natural pearls, variations in color, shape, and surface texture are expected and embraced. No two are exactly alike!\u003c\/p\u003e","brand":"Aloha By Shell","offers":[{"title":"Default Title","offer_id":44605147512915,"sku":null,"price":138.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/5488\/1363\/files\/7125CE8E-F5EF-4E63-AAF0-484F1F698BFC.jpg?v=1778594893"},{"product_id":"9mm-aaa-chocolate-tahitian-pearl-necklace-14k-gold-filled-paperclip-chain-luxe-hawaiian-jewelry-copy","title":"9mm Chocolate Tahitian Pearl Necklace – 14k Gold Filled Paperclip Chain – Luxe Hawaiian Jewelry (Copy)","description":"\u003cp\u003eBring a touch of the tropics to your everyday look with this elegant and one-of-a-kind chocolate brown Tahitian pearl necklace – handcrafted with aloha in Hawai‘i.\u003c\/p\u003e\n\u003cp\u003e🌺 Necklace Details\u003cbr\u003e• 9mm genuine Tahitian pearl – AAA quality with radiant luster and deep, iridescent chocolate hues\u003cbr\u003e• Color-enhanced chocolate tone from a Tahitian pearl\u003cbr\u003e• 14k gold filled paperclip chain, tarnish resistant \u0026amp; hypoallergenic\u003cbr\u003e• Adjustable up to 18” with a secure spring ring clasp\u003cbr\u003e• Ethically sourced and individually hand-wrapped in Hawai‘i\u003c\/p\u003e\n\u003cp\u003eEach pearl is one of a kind, with natural variations that make every necklace truly unique.\u003c\/p\u003e\n\u003cp\u003e✨ Perfect as a gift or a personal keepsake – ideal for layering or wearing solo. Whether you’re dressing up for a special occasion or bringing some island luxury to your everyday style, this piece is a timeless island treasure.\u003c\/p\u003e\n\u003cp\u003e🌴 Handcrafted with aloha by Aloha by Shell\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003eNOTES:\u003cbr\u003e• Chocolate pearls are enhanced through a specialized color treatment that produces their distinctive, vibrant tone while preserving their natural beauty and luster.\u003c\/p\u003e\n\u003cp\u003e• As with all natural pearls, variations in color, shape, and surface texture are expected and embraced. No two are exactly alike!\u003c\/p\u003e","brand":"Aloha By Shell","offers":[{"title":"Default Title","offer_id":44605863886931,"sku":null,"price":121.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/5488\/1363\/files\/IMG_7170.jpg?v=1778605481"},{"product_id":"9mm-aaa-chocolate-tahitian-pearl-necklace-14k-gold-filled-paperclip-chain-luxe-hawaiian-jewelry-copy-copy","title":"10mm Golden South Sea Pearl Necklace – 14k Gold Filled Paperclip Chain – Luxe Hawaiian Jewelry (Copy) (Copy)","description":"\u003cp\u003eBring a touch of the tropics to your everyday look with this elegant and one-of-a-kind Golden South Sea Pearl necklace – handcrafted with aloha in Hawai‘i.\u003c\/p\u003e\n\u003cp\u003e🌺 Necklace Details\u003cbr\u003e• 10mm genuine South Sea pearl – AAA quality with radiant luster and deep, iridescent golden hues\u003cbr\u003e• Among the rarest, largest, and most valuable cultured pearls\u003cbr\u003e• 14k gold filled paperclip chain, tarnish resistant \u0026amp; hypoallergenic\u003cbr\u003e• Adjustable up to 18” with a secure spring ring clasp\u003cbr\u003e• Ethically sourced and individually hand-wrapped in Hawai‘i\u003c\/p\u003e\n\u003cp\u003eEach pearl is one of a kind, with natural variations that make every necklace truly unique.\u003c\/p\u003e\n\u003cp\u003e✨ Perfect as a gift or a personal keepsake – ideal for layering or wearing solo. Whether you’re dressing up for a special occasion or bringing some island luxury to your everyday style, this piece is a timeless island treasure.\u003c\/p\u003e\n\u003cp\u003e🌴 Handcrafted with aloha by Aloha by Shell\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003eNOTES:\u003cbr\u003e•\u003cspan style=\"font-size: 0.875rem;\"\u003eGolden South Sea pearls are among the world’s rarest and most luxurious pearls, prized for their naturally rich golden hues and luminous mirror-like luster. Cultivated in the golden-lipped \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ePinctada maxima\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e oyster primarily in the Philippines and Indonesia, these exceptional pearls are celebrated for their beauty, rarity, and timeless elegance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e• As with all natural pearls, variations in color, shape, and surface texture are expected and embraced. No two are exactly alike!\u003c\/p\u003e","brand":"Aloha By Shell","offers":[{"title":"Default Title","offer_id":44605916119123,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/5488\/1363\/files\/IMG_4413.jpg?v=1778606847"},{"product_id":"turquoise-monstera-convertible-hoop-earrings","title":"Turquoise Monstera Convertible Hoop Earrings","description":"\u003cp\u003eBring a touch of the islands wherever you go with these stunning Monstera Hoop Earrings. Featuring luminous 1” Mother of Pearl monstera leaves paired with vibrant 6mm turquoise beads, these earrings are designed to capture effortless tropical elegance. Finished with 14k gold filled hoops, they’re lightweight, eye-catching, and perfect for everyday wear or special occasions.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKnown in Hawaiʻi as \u003c\/span\u003e\u003cspan\u003epākā\u003c\/span\u003e\u003cspan\u003e, the monstera leaf symbolizes abundance, prosperity, good luck, and longevity — making these earrings as meaningful as they are beautiful.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEven better, the charms are removable, allowing you to swap in other charms and customize your look — giving you multiple styles in one versatile pair of earrings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• 14k gold filled 14mm hoops\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Two 6mm turquoise beads\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Two 1” Mother of Pearl monstera leaves\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Approximate length: 2”\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Removable interchangeable charms for versatile styling\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for beach lovers, tropical souls, and anyone wanting a little piece of paradise. 🌺\u003c\/span\u003e\u003c\/p\u003e","brand":"Aloha By Shell","offers":[{"title":"Default Title","offer_id":44665760972883,"sku":null,"price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/5488\/1363\/files\/E9B1AA2B-FBBF-4D53-AE81-BCE48E69485C.jpg?v=1779914305"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/5488\/1363\/collections\/IMG_6504.jpg?v=1775007986","url":"https:\/\/alohabyshell.com\/collections\/new-releases.oembed","provider":"Aloha By Shell","version":"1.0","type":"link"}